Universal Music appoints MediaCom to £100m pan European media

By Anne Cassidy, campaignlive.co.uk, Tuesday, 15 December 2009 10:14AM

LONDON - MediaCom has won Universal Music's £100 million media planning and buying account across Europe after a year-long review.

Universal Music.. hands MediaCom pan European media

Universal Music.. hands MediaCom pan European media

MediaCom, which already handles the £30 million UK business, won the account after a protracted head-to-head pitch against Aegis-owned Carat.

MediaCom has held the Universal Music UK account since the agency’s launch in 1999.

Universal Music handles artists such as Amy Winehouse, U2, Elton John and Take That and its record labels include A&M, Island, Polydor and Decca.

Read Rory Sutherland's latest blog on the music industry

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs