Consumers want top tea brands to convert to Fairtrade

Be the first to comment

LONDON - Two thirds of UK consumers either buy Fairtrade tea or would like their favourite tea brand to convert, according to a new survey commissioned by international development charity Traidcraft.

The poll, which coincides with International Tea Day, comes as the Women's Institute and Traidcraft send 20,000 postcards to the five brands that dominate the market - PG Tips, Tetleys, Twinings, Typhoo and Yorkshire Tea - calling for them to go Fairtrade.

Camilla Porter, Traidcraft head of campaigns, said: ‘The big tea brands are lagging behind popular consumer brands like Starbucks, Tate & Lyle, Cadbury's Dairy Milk and Nestlé's KitKat, which have all made a commitment to Fairtrade.

‘Right now there are 80 registered Fairtrade tea producers with spare Fairtrade tea to sell. PG Tips, Tetleys, Twinings, Typhoo and Yorkshire Tea have 72% of the market. Their commitment to Fairtrade would make a lasting difference to the lives of millions of tea workers,' she added.



Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published