Agency: Fallon London
campaignlive.co.uk, Friday, 08 January 2010 12:00AM
McDonald's is the 2/1 favourite to appear in Coronation Street, Emmerdale or Hollyoaks, followed, also in the fast-food category, by Burger King (3/1) and Subway (5/1). At 3/1, Carling and Guinness head the list of alcohol brands, and in the soft-drinks category, Coca-Cola, a heavy spender on US product placement, leads its rivals with odds of 7/4, followed by Pepsi at 3/1 and Fanta at 8/1.
This article was first published on campaignlive.co.uk