Evian takes roller-babies to Facebook

LONDON - Evian is aiming to build on the success of its YouTube-based campaign by launching a 'healthy New Year' social-media campaign on Facebook.

Evian Rollerbabies: heading for Facebook
Evian Rollerbabies: heading for Facebook

The Danone-owned mineral water brand's latest ad, featuring computer-animated roller-skating babies, has been viewed more than 45m times since it appeared on YouTube last July.

The brand's ‘Evian babies' Facebook activity rolled out on 4 January; a dedicated page has already attracted 150,000 fans. Evian plans to follow this up with ads on digital screens at 18 railway stations across the UK.

According to Mintel, Evian had an estimated 17% share of the bottled-water market in 2009, behind the top brand, Volvic, which had 20%.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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