Tories threaten new advertising curbs
By Our Parliamentary correspondent, campaignlive.co.uk, Thursday, 14 January 2010 06:00AM
LONDON - The Conservative Party is to issue a final warning to advertisers that it would legislate to ban the use of sexual and violent images in ads aimed at children.
David Cameron will warn in a green paper on family policy next month that a Tory Government would intervene if advertisers fail to stop "premature sexualisation" and "excessive commercialisation".
The threat is a departure from the Tories' stance of seeking voluntary "responsibility deals" by business. One Tory aide said: "We don't want to legislate but we will do so if advertisers don't put their own house in order."
Cameron has asked his Shadow Cabinet to consider all options to prevent ads exploiting children and called on the market and advertisers to show "much more restraint in the way they operate".
In a separate green paper, published on Wednesday, the Tories pledged to extend curbs on junk-food ads aimed at children to all media to ensure the internet and mobile phones are covered, but ruled out a total ban.
The document said: "We would like to see the development of a self-regulatory code by food businesses extending their current commitments to restrict advertising to children across all media, together with an agreed form of robust evaluation to publicly demonstrate that the code is being complied with."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Communications Executive Brand Recruitment £30000 per annum + plus benefits, Milton Keynes
- Digital Content Specialist Harvey Nash £30000 - £35000 per annum + Package, Lichfield
- Brand Guardian/Artwork Manager Network Career Consultants £26000 - £28000 per annum, London
- Marketing Executive - 6 month contract Brand Recruitment £25000 per annum + plus benefits , Colchester
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart
- Metro launches content agency