OgilvyOne's Rona departs for Tribal DDB

By Sara Kimberley, campaignlive.co.uk, Thursday, 14 January 2010 09:10AM

LONDON - Tribal DDB has poached OgilvyOne's global digital planner Patrick Rona to head up its European operations.

Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group.

At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman's and Vaseline.

US-born Rona joined OgilvyOne in July 2008 and was head of digital at the now defunct Craik Jones where he worked for two years. Previously he was senior vice president of Digitas London and also worked at Agency.com in New York.

Earlier this month Tribal DDB named Robert Rasmussen, former executive creative director of innovation at Bartle Bogle Hegarty New York, as its new US chief executive creative officer and NY executive creative director.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs