Paul Danan and celebs front NHS Smokefree idents on Five

LONDON - The NHS is sponsoring the 'Celebrity Quitters' series on Five, which follows five celebrities as they try various methods to try to quit smoking.

The NHS Smokefree idents, created by MCBD, feature a spoof celebrity agency which takes bookings for mock-reality shows - such as 'Celebrity Bomb Disposal' and 'Gladiator the Musical' - for celebrity clients who now have the physical stamina to take part since they've quit smoking.

The show on Five follows the day-to-day challenges of 'Birds of a Feather' star Linda Robson, Michelin star chef John Burton Race, ex-'Hollyoaks' actor Paul Danan, TV medium Derek Acorah and model and presenter Chloe Madeley, as they try to quit smoking.


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published