Bauer to give FHM another makeover, Thursday, 21 January 2010 10:01AM

LONDON - FHM, Bauer Media's flagship men's monthly title, is to be overhauled for the third time in recent months as its editor, Colin Kennedy, battles to rejuvenate sales.

FHM: design overhaul announced

FHM: design overhaul announced

The March issue, on sale at the end of January, will feature a complete new layout as part of changes introduced by the design guru Jeremy Leslie and the internal FHM team.

Kennedy introduced his first design overhaul last year in an effort to ditch the title's laddish reputation.

But in the December issue, Kennedy commented on the changes. He said: "Some of it was like exotic new specials on the takeaway menu - seemed like a good idea at the time, but in the morning you remember why you're better off sticking to the usual order."

FHM lost its 13-year reign as the biggest-selling men's paid-for title to Men's Health in the latest set of ABC figures, with circulation falling 16.2% year on year to 235,027 between January and July 2009.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs