Labour creates first iPhone app to rally support

LONDON - The Labour Party is set to launch its first ever iPhone app to help canvassers rally support in the run-up to the general election.

Labour Party: launches an iPhone app
Labour Party: launches an iPhone app

The app will feature local Labour Party events, searchable by the user's postcode. A mobile version of the party's Virtual Phone Bank, which enables party die-hards to call potential voters and enter details into an online database, will also be included.

Updates from Labour's Facebook and Twitter feeds feature on the app as do contact details for local MPs as well as local Labour news.

Labour is consulting its supporters in an effort to provide an iPhone app tailored to party members. The app will launch in early February.

Campaigning for the general election is well under way with The Conservative Party already having run outdoor ads claiming that David Cameron will cut the budget and not the NHS.

Labour has opted for the cheaper option of online campaigning so far and the iPhone app is part of a concerted effort to mimic the digital nature of the campaign to elect US President Barack Obama.

The Liberal Democrats is also using online as a way to gain support. Last year the party used Lean Mean Fighting Machine to create Speechbreaker, to parody speeches by the Prime Minister and David Cameron.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published