Fisherman's Friend Storm

campaignlive.co.uk, Friday, 15 January 2010 12:00AM

Fisherman's Friend is launching its first major television campaign since the 70s, bringing back Lofty the fisherman who has been the face of the brand since its last TV appearance.

The ads, which were created by The Brand Engine and produced by Film Club, use a mix of 2D and 3D animation to depict Lofty as he navigates stormy seas. Each spot concludes with the strapline: "Never be without a friend."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs