The Week: Advertisers ready to fight tighter alcohol ad restrictions
campaignlive.co.uk, Friday, 15 January 2010 12:00AM
Advertisers are bracing themselves for a battle against greater restrictions on the advertising of products containing alcohol.
ISBA reacted angrily to last week's report from the Commons Health Select Committee that recommended a ban on alcohol advertising before the 9pm TV watershed and other restrictions including on-pack health warnings and a ban on alcohol advertising on billboards near schools and on social networking sites.
ISBA's director-general, Mike Hughes, said: "The proposed restrictions in this report are disproportionate and fly in the face of the evidence that draconian restrictions on alcohol advertising just do not work."
ISBA also attacked the report's proposal for "totally independent regulation" of alcohol promotion, taking it outside the Advertising Standards Authority.
However, MPs have warned that drinks companies, which spend around £800 million on marketing in the UK, must change the way in which they promote their products or face a blanket ban on advertising.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Marketing Manager Nu Creative Talent £26500.00 - £33000.00 per annum + excellent benefits, Hertfordshire
- Midweight-Senior Creative Team Major Players £50000 per annum, London (Central), London (Greater)
- Account Director Stopgap £40000 - £45000 per annum, Winnersh, Berkshire
- Project Manager / Account Manager Story Recruitment £30-38k dep on experience, London (Central), London (Greater)
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- Post Office reviews advertising, DM and digital accounts
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Yahoo hosts exclusive X-Men: Days of Future Past films