Diary: Pick of the Week - Wieden & Kennedy/Department for Children, Schools and Families

campaignlive.co.uk, Friday, 22 January 2010 12:00AM

Kate Nettleton is impressed by Wieden & Kennedy's first work for the Department for Children, Schools and Families:

"This was obviously a difficult brief: inform both parents and kids about the dangers of drinking alcohol at a young age. Not an easy thing to do without coming off as patronising or overly invasive, yet this ad has a good dose of humility and subtlety about it." The spot was written and art directed by Paul Jordan and Angus Macadam, and directed by Walter Stern through Academy.

This article was first published on campaignlive.co.uk

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