Diary: Turkey of the Week - Publicis Conseil/Renault

campaignlive.co.uk, Friday, 22 January 2010 12:00AM

Matt Williams is bored to tears by Publicis Conseil's latest ad for Renault's new zero emission electric cars:

"It's as if they've taken the video that Shell or BP usually uses as part of an internal PR exercise and made it even more tedious. I get how important it is for us all to cut carbon emissions, but surely the ad could have highlighted the work Renault is doing in a more entertaining way? The car looks pretty cool and boasts some interesting features, so why were they so keen to produce such a dull spot?"

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs