Diary: Turkey of the Week - Publicis Conseil/Renault

campaignlive.co.uk, Friday, 22 January 2010 12:00AM

Matt Williams is bored to tears by Publicis Conseil's latest ad for Renault's new zero emission electric cars:

"It's as if they've taken the video that Shell or BP usually uses as part of an internal PR exercise and made it even more tedious. I get how important it is for us all to cut carbon emissions, but surely the ad could have highlighted the work Renault is doing in a more entertaining way? The car looks pretty cool and boasts some interesting features, so why were they so keen to produce such a dull spot?"

This article was first published on campaignlive.co.uk

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