Agencies line up for Glenmorangie

By Kate Nettleton,, Thursday, 04 February 2010 10:55AM

LONDON - Glenmorangie, the single malt whisky brand, is on the hunt for a creative agency for its UK advertising account.

Glenmorangie…wants creative agency for UK task

Glenmorangie…wants creative agency for UK task

The AAR is handling the review, and has contacted a number of agencies for pitch meetings.  

The Glenmorangie Company, which also owns the Ardbeg Distillery, has recently produced all the advertising for its malt whisky in-house.

It last called a review in 2006, ending the process by moving the business out of the incumbent, 1576, into its in-house communications department.

The Scotland-based 1576 had held the account since 1998, and produced a number of campaigns for Glenmorangie including a push in 2006 that aimed to position the brand as a luxury spirit.

The campaign included four print executions featuring the strapline: "Glenmorangie. Gaelic for glen of tranquillity."

1576 was forced to close a year after it lost the account, with the loss of 22 jobs.

The review does not affect Glenmorangie's below-the-line business, which remains with the Edinburgh-based Story. The agency has produced award-winning direct marketing campaigns for both Glenmorangie and Ardbeg.

Its Ardbeg Blasda game picked up a gold for Individual Direct campaign at last year's Campaign Big Awards.  

The Glenmorangie Company was bought by LVMH in 2004 in a deal worth £300 million.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs