Zoe Osmond named Nabs chief executive
By Ian Darby, campaignlive.co.uk, Thursday, 04 February 2010 10:50AM
LONDON - Nabs has appointed Zoe Osmond as its next chief executive, as it looks for new ways to boost donations.
Osmond, an experienced ad industry operator, takes over from Carole Butler, who has been in the role in an interim capacity following the departure of the former chief executive, Lucy Owen, in August.
Most recently, Osmond has worked as a director of Cause Affinity, a venture that encourages consumers to give to good causes. Her experience in cause-related marketing follows a long career in advertising, culminating in the role of global business director and head of account management at JWT.
Osmond joins the advertising charity on 22 February and her appointment follows a recruitment process that was led by the Nabs chairman, Nick Bampton, and supported on a pro bono basis by Grace Blue, led by Gay Haines.
Her appointment follows a recent Nabs survey that aimed to gauge industry views on how to boost donations at a time when they are in decline but calls to its national helpline are on the up.
Osmond said that creating stronger links with the industry will be a priority: "There is a big task ahead in terms of educating the industry and making Nabs more relevant."
Bampton said: "Zoe and the trustees share a very clear vision of where Nabs needs to be in three years' time and she has the skills, experience and personality to create a strategy to deliver this."
This article was first published on campaignlive.co.uk
- Community Manager, Integrated Agency, London Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- Creative Artworker Creative Recruitment £25000 - £30000 per annum, London
- Account Manager/Director, full time (would consider 4 days per week) Wonderberry UK Ltd Dependent on experience, Farringdon
- Online Visual Merchandising Manager Luxury Fashion brand Creative Recruitment £30000 - £35000 per annum, London
- Graphic Designer - Fashion - £30k 24 Seven Inc Up to £30k, City of London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views