Save The Children kicks off £4m UK ad review

By Noel Bussey,, Thursday, 04 February 2010 10:25AM

LONDON - Save The Children is looking for an agency to handle its £4 million UK advertising account.

Save the Children…compiling a longlist of agencies

Save the Children…compiling a longlist of agencies

Oystercatchers is handling the pitch and is in the process of putting together a longlist of agencies.

Initial meetings are expected to take place before the end of the month with pitches to follow shortly afterwards.

The charity has recently worked with agencies on a project-by-project basis, but has reinvested in its marketing budget and is planning a substantial brand campaign.

Save The Children put its direct marketing and media accounts up for pitch in November. Last week, the char­ity appointed John Ayling & Associates, working in conjunction with agenda21, to handle its UK media planning and buying.

The agencies won the business after a competitive pitch against MediaCom and the­7stars. The account was previously handled by Carat.

The DM pitch, which is ongoing, was called in a bid to move the entire account into one agency. Save The Children had previously worked with a number of shops, including Whitewater and Partners Andrews Aldridge, on a number of projects.

Wieden & Kennedy is Save The Children's most recent retained above-the-line agency. It parted company with the charity in 2009. W&K's final campaign for the client centred on a collection of messages from young people that were delivered to world leaders at the G8 Summit. 

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs