Save The Children kicks off £4m UK ad review
By Noel Bussey, campaignlive.co.uk, Thursday, 04 February 2010 10:25AM
LONDON - Save The Children is looking for an agency to handle its £4 million UK advertising account.
Oystercatchers is handling the pitch and is in the process of putting together a longlist of agencies.
Initial meetings are expected to take place before the end of the month with pitches to follow shortly afterwards.
The charity has recently worked with agencies on a project-by-project basis, but has reinvested in its marketing budget and is planning a substantial brand campaign.
Save The Children put its direct marketing and media accounts up for pitch in November. Last week, the charity appointed John Ayling & Associates, working in conjunction with agenda21, to handle its UK media planning and buying.
The agencies won the business after a competitive pitch against MediaCom and the7stars. The account was previously handled by Carat.
The DM pitch, which is ongoing, was called in a bid to move the entire account into one agency. Save The Children had previously worked with a number of shops, including Whitewater and Partners Andrews Aldridge, on a number of projects.
Wieden & Kennedy is Save The Children's most recent retained above-the-line agency. It parted company with the charity in 2009. W&K's final campaign for the client centred on a collection of messages from young people that were delivered to world leaders at the G8 Summit.
This article was first published on campaignlive.co.uk
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