Agency Inc wins integrated Bennetts insurance account

LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated advertising after a pitch.

Bennetts: has hired Agency Inc
Bennetts: has hired Agency Inc

The task is to convey Bennetts' true understanding of bikers and the spirit of biking, in order to build on its market-leading position.

The campaign will employ print and digital channels and the first new creative will appear this month.

Hannah Squirrell, associate director at Bennetts, said: "Agency Inc demonstrated a great understanding of the Bennetts target audiences, and how to connect with them through strong, challenging, creative work."

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