Agency Inc wins integrated Bennetts insurance account

LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated advertising after a pitch.

Bennetts: has hired Agency Inc
Bennetts: has hired Agency Inc

The task is to convey Bennetts' true understanding of bikers and the spirit of biking, in order to build on its market-leading position.

The campaign will employ print and digital channels and the first new creative will appear this month.

Hannah Squirrell, associate director at Bennetts, said: "Agency Inc demonstrated a great understanding of the Bennetts target audiences, and how to connect with them through strong, challenging, creative work."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published