Go-Cat lures owners to website with picture competition

LONDON - Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.

Go-Cat: Bobo competition searches for adventurous cats
Go-Cat: Bobo competition searches for adventurous cats

InboxDMG, the Nestle-owned brand's digital agency, has recently redesigned the website and will kick off its new quarter email campaign with a call for entries to the competition.

The site also allows Go-Cat to capture consumer data for its eCRM programme, also handled by InboxDMG.

The competition is called the Bobo Awards, after the feline star of the ads by DDB London. The first prize is an African safari holiday to see big cats in the wild.

It is backed by a PR and press campaign by Clarion Communications.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published