Conservatives urge electorate to 'vote for change'
LONDON - The Conservative Party unveiled its new campaign slogan, 'Vote for change', this weekend as it gears up for a multimedia ad campaign ahead of the general election.
David Cameron used the Conservative Party's pre-election spring conference in Brighton to launch the new slogan along with the six key themes on which the party intends to campaign.
The Tories pledge to tackle the national debt, boost enterprise, make Britain the most family-friendly country in Europe, support the NHS, raise standards in schools and reform Westminster politics.
The parties 'Vote for Change' slogan will provide the platform to address all of these battlegrounds and form the bedrock of a forthcoming ad campaign, created by Euro RSCG and planned and bought by Havas stablemate MPG.
In the last week, the Conservatives have seen their poll lead over Labour slip to the closest gap since Gordon Brown became prime minister, suggesting the election could go down to the wire and fuelling fears of a hung parliament.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Marketing Executive Blue Skies Marketing Recruitment £25000 - £30000 per annum, Peterborough
- Technical SEO Account Manager - Leading Mid-size Agency Ultimate Asset £30000 - £38000 per annum + Amazing Benefits, London
- Brand Manager Blue Skies Marketing Recruitment £35000 - £50000 per annum, Ipswich
- Marketing Services Manager, Leisure Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'