In association with
Mr Kipling 'Mrs Kipling' by McCann Erickson London
Campaign Work, Thursday, 04 March 2010 08:00AM
McCann Erickson London has launched its latest campaign for Premier Foods brand Mr Kipling, introducing a Mrs Kipling character to promote its Oatibakes product.
The ad shows Mrs Kipling recalling how she inspired Mr Kipling to devise the Oatibake.
This article was first published on Campaign Work
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