Diary: Water-cooler monitor

campaignlive.co.uk, Friday, 26 February 2010 12:00AM

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK?
THE TALK TIME SPENT
The fallout from BT's media account switch to 1 hr 32 mins
Maxus.Will this provide a final lesson that clients
and agencies need to find a better way of working
together?

Is Group M taking over the market? With BT and COI 1 hr 6 mins
(not forgetting the retention of Unilever), rival
networks will have to come up with good alternatives
to scale to woo pitching clients.

It almost makes you cringe, but Fallon, thanks to its 57 mins
recent fall from grace, has picked up a new nickname among
the creative community: Fallen. Too soon?

The third series of Mad Men. The clampdown on 13 mins
paperclip expenditure by the new British owners is all
too depressingly familiar.

This article was first published on campaignlive.co.uk

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