The campaign, created by Baby Creative, is spearheaded by a 30-second TV spot featuring the story of Emily, who was neglected by her parents. 

A study conducted by Action for Children has found that as many as 1.5 million children in the UK are experiencing some form of neglect.  The charity is aiming to raise £17m over the next three years in an effort to combat the issue.

This article was first published on Campaign Work

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