Guinness digital campaign aims to gather grins

LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick's Day, inviting people to upload pictures of themselves with creamy top lips from taking their first mouthful of the drink.

Guinness: launches digital campaign
Guinness: launches digital campaign

The pictures are entered into an online gallery called Guinness Grin, and voted on by members of the public.

The best photo will be displayed at the Guinness Storehouse in Dublin for two weeks in April.

The Guinness Facebook fan site includes a 'how to' video about the do's and don't's of getting a Guinness Grin.

The campaign was created by Omnicom digital agency Red Urban.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published