Fairy campaign backs April toddlers' book promotion

LONDON - Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion offering consumers the chance to collect pre-school 'Timmy Time' books.

Timmy Time: Fairy runs book promotion
Timmy Time: Fairy runs book promotion

'Timmy Time', a spin-off from Aardman Animations' 'Shaun the Sheep' brand, includes a TV show running on the BBC's CBeebies strand.

The promotion will offer three 'Timmy Time' books to collect, in return for a receipt proving the purchase of a Fairy product, across all major retailers.

The campaign will include TV and press ads, point of sale material and a promotional microsite.

Amy Dawson, marketing manager for Fairy, said: "Fairy understands the importance of everyday moments of togetherness, such as sharing a story."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published