Media: Things we like
campaignlive.co.uk, Friday, 12 March 2010 12:00AM
While speculation continues to surround the London Weekly, we've enjoyed Red Bull's latest venture into branded content - the Daily Note newspaper, a music-themed title distributed free to London commuters across 24 days in February and March. The quality of the features and design is strong and the title offers subtle support for Red Bull's involvement in music through its Red Bull Music Academy. Despite the plethora of free media on offer on London streets, the Daily Note stands out for its young, affluent target market.
Alice In Wonderland
Tim Burton's 3D take on the Lewis Carroll stories had a superb opening weekend at the UK box office, taking £10 million, the highest-ever debut for a 3D opening in the UK. The box office eclipsed even that of Avatar, no doubt helped by the bust-up between Disney and Odeon cinemas and the surrounding publicity. The jury is still out on whether the 3D effects in the film are as worth seeing as those in Avatar but there's no doubt this could be an impressive performer in the run-up to Easter.
Google creative canvas
For some time now, Google has been building its credentials as a media owner and we're impressed by its latest "creative canvas" initiative, which attempts to highlight some of the more creative options available through Google and YouTube. A well-produced book provides agencies and advertisers with a range of case studies and this is supported by Google's website for advertisers (google.co.uk/advertisers). Evidence, if it were needed, that Google is offering a range of options beyond search.
Virgin Media's deal with Film4
This week's news that Film4 is to launch as a high-definition channel later this year is a further boost for the medium and for take-up of HD. The channel will launch exclusively on Virgin Media and will sit alongside the HD E4 channel (which is also available on the Sky platform). Film4 HD is set to show a range of British, independent and Hollywood films starting from this summer. Another reason to invest in a HD television set.
AND ONE THING WE DON'T ...
More John Terry/Ashley Cole tabloid coverage
OK, so he was a bit of a naughty boy but the former England captain John Terry was caught out weeks ago. Yet we still have to read through acres of tabloid and celebrity magazine coverage of his supposed off-the-pitch antics. The coverage is now becoming tedious as the newspapers print pictures of every staged evening out Terry has, arm in arm with his wife. And it's going to get even more tedious when Ashley Cole returns from treatment for an injury to pursue Cheryl Cole again.
This article was first published on campaignlive.co.uk
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