Lucozade 'do more' by M&C Saatchi London

The ad has been directed by American Stacy Peralta, an ex-professional skateboarder, surfer and member of the 1970s California skategroup, the Z-Boys.

A self-taught filmmaker, Peralta has directed ads for Burger King and Budweiser, and has won awards at the Sundance Film Festival for his 2001 feature 'Dogtown and Z-Boys'.