Castrol to run first TV ad for two years

By Daniel Farey-Jones,, Wednesday, 24 March 2010 12:30PM

LONDON - Motor oil brand Castrol is returning to TV after two years with an ad created by Ogilvy breaking next month.

The £3.5m campaign concentrates on Castrol Magnatec, which features in the TV ad, and includes its Edge and GTX variants, which feature in digital activity.

The TV shows Magnatec's intelligent molecules coming to life to talk about the dangers of engine damage and the need for protection through using the correct oil.

TV activity will run in April, May and August, avoiding the World Cup despite Castrol being a sponsor.

Rob Stroud, marketing manager for Castrol, said; "As key bank holiday periods these timings represent an important period for consumers looking to purchase oil.

"Our FIFA World Cup 2010 sponsorship is global; with its own dedicated programme to drive awareness of our sponsorship and brand linkage throughout the tournament."

The print and digital activity will run during the May to August period. Media planning is handled by Mindshare.

Castrol's World Cup sponsorship will be supported with PR and social media activity.

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