Addiction London scoops Remington
By Ian Darby, campaignlive.co.uk, Thursday, 25 March 2010 10:55AM
LONDON - Remington, the grooming and haircare brand, has appointed Addiction London to handle its global creative account.
Addiction was hired following a pitch called in January. The agency will handle the UK account, previously held by Albion, as well as Remington's pan-European business.
Addiction London, which has evolved from its origins as a production company to offer broader creative services to clients, will oversee Remington's global communications strategy with work for the brand breaking later this year in TV, print and digital.
The agency's sister shop, Addiction New York, will implement the work in North America and Australasia.
MediaCom, Remington's media agency, was unaffected by the review and will continue to work with the brand.
Addiction's appointment comes as Remington, once famed for using its founder, Victor Kiam, in its advertising, faces greater competition in the electrical haircare appliance market from brands including Babyliss and ghd.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Consultant - Marketing Strategy Trace c. £60k, South East England / London (Greater) / Surrey / London (West), London (Greater) / Twickenham, Lo...
- Associate Director - Marketing Strategy Trace c. £85k, South East England / London (Greater) / Surrey / London (South), London (Greater) / London (West)...
- Quantitative Research Manager Trace £32k to £40k, South East England / Berkshire / Maidenhead, Berkshire / Windsor, Berkshire
- Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Yahoo hosts exclusive X-Men: Days of Future Past films