Conservatives target people by salary on

LONDON - The Tories are using to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects. Conservatives target voters via salary band Conservatives target voters via salary band

The ads ask: 'Earning between £8,400 and £43,900? We'll scrap Labour's planned National Insurance rise. So you'll be £150 a year better off with the Tories.' is the UK's largest dating site and, because people provide their salary details when they register, it is able to restrict the ads to those affected by the Tories' plans.

The ad was conceived internally and designed by Perfect Day, and the space was bought by LBi.



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published