InterContinental hands Ogilvy global customer marketing business

By Daniel Farey-Jones, campaignlive.co.uk, Wednesday, 14 April 2010 09:21AM

LONDON - InterContinental Hotels Group has consolidated its global customer marketing business with Ogilvy & Mather.

Holiday Inn: part of the InterContinental Hotels Group

Holiday Inn: part of the InterContinental Hotels Group

The development sees WPP strengthen its relationship with the group a year after its Mindshare agency won InterContinental's £80m media account.

Oglivy will manage a "broad range of service" for IHG, drawing on resources from its direct marketing and digital agencies OgilvyOne and OgilvyInteractive, as well as promotions agency OgilvyAction and production resource RedWorks.

IHG operates more than 4,400 hotels and manages a loyalty programme, Priority Club Rewards, which has 48 million members worldwide. Its hotel brands include InterContinental, Crowne Plaza and Holiday Inn.

Miles Young, chief executive of Ogilvy & Mather, said: "IHG's portfolio spans some of the best-known and highly regarded hotel properties. Our task is to help them in their mission of caring for their guests, through contemporary and leading-edge communications and technologies, all around the world."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs