Agency: Fallon London
By Kate Nettleton, campaignlive.co.uk, Thursday, 15 April 2010 08:00AM
The campaign promotes the various elements of the Sony brand, from its sponsorship of sporting events to the musicians signed to its labels, in a bid to position it as a digitally networked entertainment company.
Two TV ads, directed by Frank Budgen, break today (Thursday) and feature children enjoying sports and music but in a very adult setting.
A digital campaign, created by Tonic and featuring online product demos, will support the campaign alongside public relations activity devised by Immediate Future.
This article was first published on campaignlive.co.uk