Ida Rezvani named new Dentsu London MD

By Noel Bussey,, Thursday, 15 April 2010 10:15AM

LONDON - Dentsu London has hired Ida Rezvani, the deputy managing director at Rainey Kelly Campbell Roalfe/Y&R, as its managing director.

Ida Rezvani: managing director

Ida Rezvani: managing director

Reporting to Simon North, the chief executive, she will take charge of the day-to-day running of the business. She will also work closely with Beeker Northam – Dentsu's executive planning director, who was hired earlier in the year from glue London – in developing the agency and driving new business.

The appointment is the latest made by Jim Kelly, the regional director for Dentsu Europe, as he attempts to build Dentsu London into a successful domestic agency.

He said: "Ida is going to be the agency dynamo that will drive us forward.  She has bundles of energy and a fantastic track record at Rainey Kelly."

This will be the second time  Kelly has hired Rezvani. As one of the founders of RKCR/Y&R, he gave her her first job in advertising as a graduate trainee in September 2000.

He says: "It's always good to see a graduate become a manager and I hope we can now give her the chance to further develop her career."

In her nine years at RKCR/Y&R, she has worked on a number of accounts, including Virgin Trains, Visit London and Marks & Spencer, on which she became the business director in 2007.

Alongside her role as deputy managing director, she was also the head of account management, a role she picked up in July 2009. 

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