Oxfam appoints WPN to donor acquisition DM account

By Matt Williams, campaignlive.co.uk, Thursday, 15 April 2010 05:30PM

LONDON - Oxfam GB, the UK's largest development charity, has appointed Watson Phillips Norman to handle the digital and direct marketing for its donor recruitment work.

Oxfam

Oxfam

The agency won the business following a pitch against undisclosed agencies. It will now be responsible creating a high-profile online and offline supporter acquisition campaign that aims to appeal to a new category of donors.

WPN's appointment marks the first time that Oxfam has held a retained direct marketing agency for its donor recruitment work.

The charity currently works with a number of agencies on other areas of its business including Rainey Kelly Campbell Roalfe/Y&R, Cheeze DMG and Tangible Response.

Oxfam's relationship with these agencies are unaffected by the new appointment.

WPN already handles the direct marketing for a number of major UK charities, including PDSA, The Salvation Army and Unicef.

Andrew Barton, the head of relationship marketing at Oxfam GB, said: "We have some ambitious plans for supporter acquisition and we have every confidence that WPN will be a great partner for us."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs