A&E/DDB uses Google for new Lloyds Bank data campaign

Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank.

The ads are part of the bank’s "for the next step" campaign, which positions Lloyds as a faithful service for people who are about to get married, start a business or otherwise move forward in their lives.

The digital display ads combine local maps with 3D buildings and data about the number of people buying houses, getting married or starting a business in that location. The ads will be targeted to users' profiles and locations.

The spots will run as digital outdoor posters in 15 train stations across the country, including Liverpool, Manchester and, as well as in nine London stations. The campaign will also appear as online banner ads.

The work was created by Hash Milhan while the media was handled by Greenhouse, the group set up by WPP’s Group M to look after Lloyds Bank.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).