AA appointment to lead battle against children’s ads ban

The struggle to stave off a Europe-wide clampdown on advertising to children is being bolstered by the appointment of a senior executive to co-ordinate the campaign.

The struggle to stave off a Europe-wide clampdown on advertising to

children is being bolstered by the appointment of a senior executive to

co-ordinate the campaign.



Maryke Lefebvre, who currently works in Paris for the French Federation

of Toy and Childcare Manufacturers and is the former secretary general

of the European Outdoor Advertising Association, takes on the role of

European affairs assistant to the Advertising Association.



Lefebvre will co-ordinate the industry’s lobbying effort - known as the

Childen’s Programme - and help it to defend itself more effectively from

attacks. She will be based at the AA’s headquarters in London.



The industry fears that the Swedish government’s attempt to extend its

ban on TV advertising to children across the EU could have far-reaching

implications.



There are concerns that there could be calls for children to be banned

from appearing in ads, for curbs on financial advertising aimed at young

people and for limitations on posters near schools.



Lionel Stanbrook, the AA’s deputy director general, said: ’There are

real threats to particular industries which may not yet see it.’



Lefebvre will take on some of the European responsibilities previously

carried out by Stanbrook whose workload has increased since Andrew

Brown, the AA’s director general, took on the chairmanship of the

Committee of Advertising Practice.



’Europe is so important for us that we need to put more organisation and

administrative expertise behind our activities there,’ Stanbrook

said.



’Our opponents are co-operating at European level and we must do the

same.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).