AA appoints A&E/DDB for brand repositioning

Adam & Eve/DDB has picked up the AA's advertising account without a pitch.

AA: appoints A&E/DDB
AA: appoints A&E/DDB

The business moves from VCCP, which the AA appointed in November 2013. The agency has only produced below-the-line activity.

A&E/DDB is now working on a new positioning for the brand that is due to be unveiled this autumn and will look to develop it beyond the AA’s heritage in emergency breakdown.

The appointment coincides with the arrival of Chris Jansen as the AA’s chief executive earlier this year.

Jansen said: "We are delighted that Britain’s most trusted brand has hired Britain’s most creative agency to help polish and promote our brand beyond breakdown.

"While our roadside recovery is at the heart of what we do, we do much more. We believe we should be showing our members how we can help in their everyday adventures."

The advertising account for the AA’s sister company, Saga, which is handled by VCCP, is not affected.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published