AA argues against alcohol ad ban

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Alcohol: Commons committee is looking at the impact of alcohol marketing on young people
Alcohol: Commons committee is looking at the impact of alcohol marketing on young people

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban is not the solution to the complex problem of harmful alcohol consumption."

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people.

Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried by a hint that it might have to tighten its code of practice to rule out alcohol ads of "high appeal" to under-18s rather than of "particular appeal" as at present.

Its written evidence to the MPs insisted that there would be no demonstrable health benefits in stricter exposure rules.

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