AA and Saga-owner moves media to Starcom

Acromas Group, the parent company of AA and Saga Group, has hired Starcom to handle its £16 million media planning and buying account.

Saga: owner moves account to Starcom
Saga: owner moves account to Starcom

PHD resigned the Acromas Group media business in December last year. The appointment of Starcom follows a competitive pitch process for the account, which includes all media types apart from search.

Acromas Group works with VCCP on its advertising for both the AA and Saga brands.

Tim Pethick, the group marketing director at Acromas, said: "Over the coming years we are planning to continue to develop our market-leading brands Saga and the AA.

"Starcom understand how to strike the right balance between brand and performance marketing. We look forward to a long and successful partnership."

Starcom will take on the account from PHD in February.

Nigel Waring, the director of performance marketing at Starcom MediaVest Group, said: "We’re delighted to be working with two renowned brands on the next stage of their development.

"With our passion to create meaningful human experiences, we’re excited to support AA and Saga Group in its communications initiatives and engaging consumers across multiple channels."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).