Abbott lambasts fcuk advertiser prize

David Abbott, the founder of Abbott Mead Vickers BBDO, has hit out at Campaign’s advertiser of the year accolade, which was won last week by French Connection UK for its fcuk campaign.

David Abbott, the founder of Abbott Mead Vickers BBDO, has hit out

at Campaign’s advertiser of the year accolade, which was won last week

by French Connection UK for its fcuk campaign.



The award was made after French Connection nearly doubled its profits in

the first half of 1999 - a rise attributed by the company’s founder,

Stephen Marks, almost exclusively to its advertising - and because the

work achieved major standout in a troubled category dominated by me-too

advertising.



However, in a letter to Campaign this week, Abbott wrote: ’Fcuk me, what

a brilliant choice for advertiser of the year. Fcuking great idea to put

fcuking four-letter words on fcuking big posters, where every fcuking

eight-year-old can see them. What a fcuking cool way to get up the noses

of those fcuking parents and teacher tossers who are trying to bring

their kids up as fcuking goody-goodies. That’s the way to sell a youth

brand, though haven’t I seen it fcuking before on the lav walls? Anyhow,

great to see the industry magazine behaving in such a fcuking great way

- makes me fcuking nostalgic, it does.’



TBWA GGT Simons Palmer refused to comment. Clare Dobbie, marketing

director at French Connection, said: ’We have had a very positive

response from the industry and the public and they can’t all be wrong

about it.’



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