Abbott Mead Vickers BBDO loses Famous Grouse after a decade

The Famous Grouse Scotch whisky brand is looking for an ad agency to handle its above-the-line account.

Abbott Mead Vickers BBDO has held the business since 1995. However, the brand's owner, Edrington, has briefed other agencies to change the direction of the long-running advertising campaign, which features an animated grouse.

AMV's final work for Famous Grouse will be a Christmas campaign, which will roll out next month. An Edrington spokeswoman commented: "We undertake regular appraisals of the agencies that support our operations throughout the world."

The news came as Campbell Doyle Dye announced it had secured the above-the-line account for another Edrington brand, Highland Park.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).