Abbott Mead works with charity to help fill empty buildings

Abbott Mead Vickers BBDO is promoting a campaign to put more roofs over the heads of homeless people by making empty properties available to them.

Abbott Mead Vickers BBDO is promoting a campaign to put more roofs

over the heads of homeless people by making empty properties available

to them.



All creative and production services, as well as media time and space,

have been offered free for the TV, cinema and national press

campaign.



The Empty Homes Agency aims to put pressure on the Government, local

authorities and owners of empty properties to cut the red tape that

prevents homes being made available.



The ads, by the creative team, Tom Carty and Walter Campbell, feature

London’s familiar blue plaques commemorating homeless rather than famous

people.



The advertising is intended to raise funds and highlight what the

charity says is the need to change the VAT rules that encourage owners

to let empty homes languish.



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