ABC FIGURES: Evening sales down as only two papers show signs of growth

Regional evenings - the second largest category with 71 titles - continued their sales decline, falling 2.4 per cent year on year, double the decline of the last two years.

Regional evenings - the second largest category with 71 titles -

continued their sales decline, falling 2.4 per cent year on year, double

the decline of the last two years.



Only 30 per cent of evening titles increased their sales this year,

compared with 36 per cent in the last set of ABCs.



Trinity Mirror’s Birmingham Evening Mail, which previously topped the

evening ABC tables with a circulation of 192,692, did not report this

time, following the revelation of fraudulent reporting in previous

periods.



Instead, the top spot was taken by last year’s number two: the West

Midlands Express & Star.



The Belfast Telegraph’s circulation dropped again, from 4.6 per cent to

5.9 per cent. The Leicester Mercury’s sales slid 1.6 per cent to a

disappointing 5.4 per cent, pushing it from sixth to eighth place.



Two evening papers increased their circulation in the top 15: the

Manchester Evening News, whose figures rose 0.5 per cent, and the

Yorkshire Evening Post, which increased sales by 0.6 per cent.





TOP 15 REGIONAL EVENING TITLES

Title                                              ABC    Year on year %

West Midlands Express & Star (Mon-Fri)         183,759              -1.7

Manchester Evening News (M-F)                  173,179              -0.2

Liverpool Echo (M-F)                           155,920              -1.3

Belfast Telegraph                              117,207              -5.9

Glasgow Evening Times (M-F)                    108,838              -6.6

N’castle-Upon-Tyne Eve Chronicle (M-F)         107,511              -2.0

Leicester Mercury                              102,640              -5.4

Leeds - Yorkshire Evening Post (M-F)            99,199              -1.4

Stoke-On-Trent - The Sentinel                   89,722              -0.7

Shropshire Star (M-F)                           87,629              -2.2

Sheffield Star (M-F)                            83,236              -2.0

Hull Daily Mail & Sports Mail                   82,431              -2.6

Coventry Evening Telegraph & The Pink           80,250              -2.6

Bristol Evening Post                            77,476              -2.4

Edinburgh - Evening News                        75,321              -6.7

Source: Audit Bureau of Circulations (July - December 1999).



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