Glamour's publishing director, Simon Kippin, claimed newsstand sales were up 21.8 per cent in the past six months to 459,276, and added that the magazine had attracted 50,182 new subscribers for the period.
"It's particularly gratifying that Glamour's circulation has been achieved with no free copies, bulk sales or other trickery, he said.
Cosmopolitan only managed a 4 per cent increase on last year and loses its top spot in its 30th anniversary year. But Company, also published by NatMags, showed the biggest rise in the sector, soaring nearly 40 per cent to a total ABC figure of 312,157. NatMag's managing director, Duncan Edwards, said: "It's fantastic we've overtaken New Woman."
Marie Claire fared well, moving up into third place over Good Housekeeping with a year-on-year rise of 6.4 per cent. It now sells 393,748 copies each month.
The managing director of IPC Southbank, Tim Brooks, said: "The rise for Marie Claire is largely credited to the editor Marie O'Riordan and her driven team. She has refreshed the magazine with depth, humour and boldness."
IPC's InStyle, launched last year, failed to make a significant impact in the sector, selling only 152,800 copies, a rise of just 1.10 per cent in the past six months. Brooks defended the title's progress, claiming it was a "prelude to growth".
VERDICT: Glamour looks set to continue to dominate the sector, but NatMags is sure to rally to the cause of putting Cosmopolitan back at the top. Discounting will continue as a mainstream strategy.
TITLE PUBLISHER TOTAL ABC PERIOD ON YEAR ON
PERIOD % YEAR
Glamour Conde Nast 520,193 19.2 15.2
Cosmopolitan NatMags 470,180 1.5 4.0
Marie Claire IPC 393,748 3.1 6.4
Good H/keeping NatMags 393,080 -3.0 -0.5
Prima NatMags 370,037 -2.6 -2.7
Yours Emap 368,006 2.2 5.0
Company NatMags 312,157 19.5 39.9
New Woman Emap 309,037 1.3 5.8
Candis Newhall 283,205 -21.4 -34.7
Woman & Home IPC 263,048 4.0 10.3
Elle (UK) Emap 212,286 0.7 -5.4
Vogue Conde Nast 199,152 2.0 -1.1
B Attic Futura 193,807 0.6 -3.5
She NatMags 191,549 8.7 4.8
Red Emap 186,023 7.0 7.7
Real H Bauer 172,087 -1.1 n/a
Essentials IPC 172,070 -2.3 -9.4
Family Circle IPC 155,807 -13.5 -8.5
InStyle UK IPC 152,800 1.1 n/a
Eve BBC 119,102 -1.7 -9.3
Source: Audit Bureau of Circulations (Jan-June 2002).