Morning regional newspapers continued their decline in the six
months to December 1999, with only two out of the 15 titles, managing to
sustain circulation growth.
The Paisley Express bucked the trend - a 3.7 per cent fall in morning
regionals overall - to surge ahead with a 12.8 per cent increase. The
paper also had the highest growth of all morning regionals between
January and June 1999 at 4.3 per cent.
Editor Norman Macdonald said: ’Our circulation has been growing for some
time. That’s because we provide our readers with a local news service in
a national tabloid-style newspaper. Our readers get all the local
stories first and in depth.’
The Glasgow Herald overtook the Aberdeen Press & Journal, which fell 3.9
per cent, to claim the number one spot.
The only other title showing signs of growth was Plymouth’s Western
Morning News, up 0.1 per cent to 51,751 copies. The Irish News showed no
growth at 50,353 copies.
Bristol’s Western Daily Express showed the largest decline of the
regionals, down 5.3 per cent to 56,977 copies, against a fall of 5.9 per
cent in the first half of the year.
Figures for the Birmingham Post, which was the up 0.3 per cent in the
last ABCs, were not available this time.
After three years of small year-on-year declines, the result is the
worst since 1995, which showed a 2.2 per cent drop.
TOP 15 MORNING TITLES
Title ABC Year on year%
The Herald - Scotland 100,603 -0.5
Aberdeen - Press & Journal 100,421 -3.9
Dundee Courier & Advertiser 93,406 -2.2
Norwich - Eastern Daily Press 76,664 -2.5
Leeds - Yorkshire Post 73,876 -2.6
Liverpool - Daily Post 70,019 -3.1
Darlington - Northern Echo 67,589 -3.9
Cardiff - The Western Mail 57,131 -0.9
Bristol - Western Daily Press 56,977 -5.3
Plymouth - Western Morning News 51,751 0.1
Newcastle-Upon-Tyne Journal 51,458 -0.9
Irish News 50,353 0.0
Ipswich - East Anglian Daily Times 45,029 -2.1
Ulster - News Letter 33,395 -1.4
Paisley Daily Express 10,232 12.8
Source: Audit Bureau of Circulations (July - December 1999).