ABC FIGURES: Gloom for mornings

Morning regional newspapers continued their decline in the six months to December 1999, with only two out of the 15 titles, managing to sustain circulation growth.

Morning regional newspapers continued their decline in the six

months to December 1999, with only two out of the 15 titles, managing to

sustain circulation growth.



The Paisley Express bucked the trend - a 3.7 per cent fall in morning

regionals overall - to surge ahead with a 12.8 per cent increase. The

paper also had the highest growth of all morning regionals between

January and June 1999 at 4.3 per cent.



Editor Norman Macdonald said: ’Our circulation has been growing for some

time. That’s because we provide our readers with a local news service in

a national tabloid-style newspaper. Our readers get all the local

stories first and in depth.’



The Glasgow Herald overtook the Aberdeen Press & Journal, which fell 3.9

per cent, to claim the number one spot.



The only other title showing signs of growth was Plymouth’s Western

Morning News, up 0.1 per cent to 51,751 copies. The Irish News showed no

growth at 50,353 copies.



Bristol’s Western Daily Express showed the largest decline of the

regionals, down 5.3 per cent to 56,977 copies, against a fall of 5.9 per

cent in the first half of the year.



Figures for the Birmingham Post, which was the up 0.3 per cent in the

last ABCs, were not available this time.



After three years of small year-on-year declines, the result is the

worst since 1995, which showed a 2.2 per cent drop.





TOP 15 MORNING TITLES

Title                                              ABC     Year on year%

The Herald - Scotland                          100,603              -0.5

Aberdeen - Press & Journal                     100,421              -3.9

Dundee Courier & Advertiser                     93,406              -2.2

Norwich - Eastern Daily Press                   76,664              -2.5

Leeds - Yorkshire Post                          73,876              -2.6

Liverpool - Daily Post                          70,019              -3.1

Darlington - Northern Echo                      67,589              -3.9

Cardiff - The Western Mail                      57,131              -0.9

Bristol - Western Daily Press                   56,977              -5.3

Plymouth - Western Morning News                 51,751               0.1

Newcastle-Upon-Tyne Journal                     51,458              -0.9

Irish News                                      50,353               0.0

Ipswich - East Anglian Daily Times              45,029              -2.1

Ulster - News Letter                            33,395              -1.4

Paisley Daily Express                           10,232              12.8

Source: Audit Bureau of Circulations (July - December 1999).



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).