ABC FIGURES: IPC music weeklies suffer slide

IPC’s rock weeklies have once again taken a bashing, with NME falling 13.5 per cent year on year and Melody Maker sinking further towards the 40,000 mark with an 11.5 per cent drop.

IPC’s rock weeklies have once again taken a bashing, with NME

falling 13.5 per cent year on year and Melody Maker sinking further

towards the 40,000 mark with an 11.5 per cent drop.



The monthlies are in better shape, however, with IPC’s newcomer, Uncut,

reaching 36,067, 7.7 per cent higher than last period’s debut figure,

while its stablemate, Muzik, the dance title, has risen 8.4 per cent

year on year to 42,034. This figure is eclipsed, however, by the

newcomer and rival, Ministry magazine, which achieved a first ABC of

61,395.



Emap Metro’s rock monthlies have done consistently well this period.



Q magazine remains the highest seller in the category, and a small rise

of 0.9 per cent since last period’s figures hides a more impressive

year-on-year rise of 8.5 per cent, with 203,865 copies sold. Second

place in the monthly market is Emap’s Mixmag, though this has seen a

year-on-year drop of 12.4 per cent to 81,008. Mojo has put on 14.7 per

cent year on year.



Robert Tame, the publishing director for IPC’s music and lifestyle

titles, attributed the decline in sales for Melody Maker and NME to the

shape of the record industry over the past six months. ’The weeklies are

correlated with the record companies’ activities, and they have been

very slow recently.



’It’s a very tough market but we are trying to differentiate Melody

Maker from NME by making it younger. Its 40,000 buyers are still real

hard-nut music fans.’





Title               Publisher         Total ABC     Period on    Year on

                                                     period %     year %

Q                   Emap Metro          203,865           0.9        8.5

NME                 IPC                  92,367          -7.7      -13.5

Mixmag              Emap Metro           81,008         -12.4       -6.7

Mojo                Emap Metro           75,084           6.6       14.7

Select              Emap Metro           74,525         -13.8       -5.2

Ministry            Min of Sound         61,395           -            -

Muzik               IPC                  42,034           4.1-       8.4

Kerrang!            Emap Metro           41,600           0.2        2.9

Melody Maker        IPC                  40,017          -5.0      -11.5

Metal Hammer        Dennis               39,064           -          9.0

Uncut               IPC                  33,292           7.7          -

Source: Audit Bureau of Circulations.



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