IPC’s rock weeklies have once again taken a bashing, with NME
falling 13.5 per cent year on year and Melody Maker sinking further
towards the 40,000 mark with an 11.5 per cent drop.
The monthlies are in better shape, however, with IPC’s newcomer, Uncut,
reaching 36,067, 7.7 per cent higher than last period’s debut figure,
while its stablemate, Muzik, the dance title, has risen 8.4 per cent
year on year to 42,034. This figure is eclipsed, however, by the
newcomer and rival, Ministry magazine, which achieved a first ABC of
Emap Metro’s rock monthlies have done consistently well this period.
Q magazine remains the highest seller in the category, and a small rise
of 0.9 per cent since last period’s figures hides a more impressive
year-on-year rise of 8.5 per cent, with 203,865 copies sold. Second
place in the monthly market is Emap’s Mixmag, though this has seen a
year-on-year drop of 12.4 per cent to 81,008. Mojo has put on 14.7 per
cent year on year.
Robert Tame, the publishing director for IPC’s music and lifestyle
titles, attributed the decline in sales for Melody Maker and NME to the
shape of the record industry over the past six months. ’The weeklies are
correlated with the record companies’ activities, and they have been
very slow recently.
’It’s a very tough market but we are trying to differentiate Melody
Maker from NME by making it younger. Its 40,000 buyers are still real
hard-nut music fans.’
Title Publisher Total ABC Period on Year on
period % year %
Q Emap Metro 203,865 0.9 8.5
NME IPC 92,367 -7.7 -13.5
Mixmag Emap Metro 81,008 -12.4 -6.7
Mojo Emap Metro 75,084 6.6 14.7
Select Emap Metro 74,525 -13.8 -5.2
Ministry Min of Sound 61,395 - -
Muzik IPC 42,034 4.1- 8.4
Kerrang! Emap Metro 41,600 0.2 2.9
Melody Maker IPC 40,017 -5.0 -11.5
Metal Hammer Dennis 39,064 - 9.0
Uncut IPC 33,292 7.7 -
Source: Audit Bureau of Circulations.