ABC figures show newspaper market continuing to fall

Newspaper sales continued to fall in April, with few successes among the daily papers.

The Daily Telegraph, the market-leading quality daily, lost 1.19 per cent of its circulation, falling to 912,497.

Sales of The Guardian also continued to fall, down 3.66 per cent year on year to 367,478. The Independent, like its compact rival The Times, posted a circulation increase, but this was just 0.67 per cent to 262,004.

The red-top market also continued to decline, with the Daily Mirror once again the hardest hit, losing 8.92 per cent of its sale to record a circulation of 3,258,402. Its main rival, The Sun, was less badly affected, falling 2.61 per cent to 3,258,402. Sales of the Daily Star were also down, 5.66 per cent to 850,936.

In the mid-market, the Daily Mail fell 1.14 per cent year on on year to 2,380,003. The Daily Express was also down slightly, by 1.53 per cent to 926,438.

Trends in the Sunday market were similar, with The Mail on Sunday and The Observer the only titles to post year-on-year sales increases.

However, The Times was one exception, increasing its headline sale by 4.69 per cent year on year to 685,448. Robert Thomson, the editor of The Times, said: "The Times is prospering while most newspapers are in decline. We are delighted that The Times, in print and online, is now clearly the dominant quality newspaper in Britain."

However, a spokesman for The Daily Telegraph, which did manage to post a month-on-month rise on March, defended its market-leading position. "We are particularly pleased with our remarkable AB profile and the very high proportion of our readers who read the newspaper every day of the week and help to provide our advertisers with such a valuable marketplace," he said.