ABC FIGURES: Sky circulation hits six million as more subscribers join up

Sky magazine cracked the six-million mark this period in a sector still dominated by John Brown Citrus.

Thanks largely to the 744,000 extra subscribers Sky has put on since last year, the company's customer magazine has boosted its circulation by 6 per cent period on period.

JB Citrus won the £1 million Sky contract from Redwood just over a year ago and introduced a revamped version of the title in October.

The chief executive of JB Citrus, Andrew Hirsch, said: "The thing we're proudest of is the fact that we've translated this growth in circulation into advertising revenue."

JB Citrus' O Magazine for Orange was once again flat period on period.

The title was redesigned earlier this year and now features more independent editorial.

Boots has managed to slow the decline in its circulation, while Asda Magazine was the star performer in the sector - its readership rose 16 per cent period on period and 32 per cent year on year.

Verdict Hirsch believes the contract sector will explode over the next three to five years and if he's right, it looks as if the supermarket industry will be well placed to take advantage of this.


TITLE PUBLISHER Total ABC Period on Year on

period % year

Sky Customer JB Citrus 6,124,572 6.00 15.00

AA Forward 4,679,950 -6.00 -7.00

O Magazine JB Citrus 2,500,025 0.00 0.00

Asda Magazine Publicis 2,012,733 16.00 32.00

Boots Health & Beauty Redwood 1,870,390 -1.00 -15.00

Safeway Magazine Redwood 1,505,064 -14.00 -14.00

The Somerfield Mag AMD 1,345,789 -2.00 -1.00

Saga Magazine Saga 1,237,947 3.00 4.00

Homebase Ideas Publicis 497,090 1.00 -

VM The Vauxhall Mag Mediamark 478,018 20.00 20.00

Source: Audit Bureau of Circulations (Jan-June 2003).


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).