ABC statistics reveal slight fall in regional press sales figures

The latest ABC/VFD figures for the regional press show a decline in sales of 1.8 per cent as titles continue to struggle against increased media choice and greater audience fragmentation.

The latest ABC/VFD figures for the regional press show a decline in

sales of 1.8 per cent as titles continue to struggle against increased

media choice and greater audience fragmentation.



The figure, which covers the period July-December 1999, shows a greater

decline than last year’s 1.2 per cent. For the first time, however, the

Newspaper Society has included sales of large daily and Sunday regional

papers which are reported by ABC as national newspapers.



Without these included, the fall in sales would be 1.4 per cent.



Titles such as The Scotsman, Daily Record, London’s Evening Standard,

Scotland on Sunday and the Sunday Mail have been included as they come

under the society’s official definition of a regional paper.



Once again weekly regional newspapers recorded healthier circulation

increases than regional dailies and Sundays.



A total of 59 per cent of weeklies increased circulation in the latest

period and the sector as a whole showed positive growth of 0.1 per

cent.



By comparison, regional evening papers saw 30 per cent of titles

increase this year but 70 titles were down year on year by 2.4 per

cent.



Chris Stanley, the Newspaper Society’s marketing director, said: ’The

regional press has delivered another solid sales performance in a highly

competitive market.’



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