Emap Automotive has been warned that its entire car magazine
portfolio will be delisted by the Audit Bureau of Circulations if any of
its titles breach ABC rules within the next three years.
The warning follows complaints made to the ABC by SPL, the publisher of
Fast Car. SPL complained that, on several occasions between 1993 and
1999, Emap misrepresented Fast Car’s circulation in comparisons with
sales of Emap’s rival titles Revs and Max Power.
SPL alleged the mistakes were deliberate and part of a campaign to
destabilise Fast Car in the market. On the most recent occasion, Emap
distributed a mailer purporting to show Fast Car’s January to June 1999
ABCs. In fact, the figure was for 1997.
SPL managing director Clive Foskett said: ’The ABC clearly felt there
had been a significant breach of their rules.’
Emap Automotive chief executive Malcolm Gough said: ’I’m not sure the
punishment fits the crime.’