ABCs digital: Mirror and Independent sites continue to grow

Mirror Group Digital, and all posted month-on-month gains in December 2013, according to the latest Audit Bureau of Circulations.

Mirror and Independent sites continue to grow in December 2013
Mirror and Independent sites continue to grow in December 2013

Publishers of sites associated with national news brands Mirror and Independent have both made a concerted push into increasing their online figures within the last year.

Mirror Group Digital broke the 2 million daily unique browsers for the first time, with an 8.61% month on month to 2,023,770.

Trinity's reported a 5.29% rise in monthly web browsers to 42,880,543, and had a strong month with a 5.45% rise in daily browsers to 1,355,770, and 7.94% growth in monthly browsers to 29,894,151.

Full results below:

ABC Multi-platform report: December 2013
  December 2013 Monthly % change
  Daily ave Total mthly Daily ave Total mthly
MailOnline 9,810,129 161,320,058 -5.70 -4.02
Metro 835,980 19,549,963 -4.54 -2.80 4,595,213 85,259,691 -1.96 1.55
The Independent 1,355,770 29,894,151 5.45 7.94
Mirror Group Digital 2,023,770 42,880,543 8.61 5.29
The Sun N/A N/A - -
Telegraph 2,951,609 60,977,459 -2.71 0.56
Source: ABC Monthly Multi-platform report    

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).